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About Vitakraft®

From the very outset, the company philosophy and actions have been guided by one key principle: \"For the love of pets\".

Vitakraft® With Love.

At Vitakraft®, the number-one priority is to develop and produce innovative, high-quality branded products. By doing so, they ensure that all pets receive the perfect diet – just like in the wild.

Vitakraft's range of over 2,000 products includes main food, healthy reward snacks, and pet care and hygiene items that have been tried and tested millions of times the world over. All complemented by a comprehensive selection of pet accessories.

Based on scientific studies into eating patterns in the wild, Vitakraft devises specific dietary concepts for developing special feed mixes that meet the individual needs of each pet type in accordance with their diverse geographic origins. They let nature guide us in the work, for the benefit of each individual pet.